Kohl Norville has always had an eye toward filmmaking. After a short time as a graphic designer for the Cartoon Network, Gary Goldsmith hired Kohl in 1998 as an Art Director at Lowe New York, where he worked on the Sprite, Heineken, Amstel Light and GMC accounts. With the Amstel Light account being a predominant focus, Kohl and Dave Rackowiki spearheaded the Amstel Light TV and print campaign that earned the brand a Bronze Effie by raising Amstel Light's overall revenue growth 30 percent.
Under Lee Garfinkel at Lowe, Kohl wrote and directed a Heineken commercial for the 2000 Olympics, receiving praise from Adweek and The Wall Street Journal. Subsequently, he was asked to write and direct a three spot campaign for Heineken tailored around music celebrities.
During his first year with Element Productions in 2002 Kohl continued to hone his skills. He earned advertising kudos when given the honor to be part of the Y&R "Young Gun Director Showcase," an annual program for directors.
With Z Group Films, Kohl topped the AdCritic charts for his work for ESPN in 2004. His directing has consistently received numerous honors. A spot for M.A.D.D. that he wrote and directed made the Cannes Lions shortlist. Two other spots through Euro RSCG for Chelsea Guitars were awarded to the Cannes Lions shortlist the following year.
In addition, Kohl's work for Virgin Mobile through Fallon NY won a Silver Cannes Lion in 2005. That same year, the Virgin Mobile spot won top praise from the Association of Independent Commercial Producers by receiving AICP's highest honor, The AICP Advertising Excellence. The Virgin Mobile commercial is now part of the permanent collection of MoMA's Department of Film and Media.
Soon after, a website for KFC that Kohl directed won The Webby Award in 2007, hailed as "The Oscars of the Internet" by The New York Times. He shot 75 different scenarios for the KFC interactive website, which takes visitors through various plot twists depending on the KFC flavor choice they pick. The story can turn in several different ways, lasting over an hour.
His most recent work includes spots for Arnold/ McDonalds, Element 79/Quaker & Reddi-Wip and BBDO/ Lottery. Kohl lives in New York City.