Amstel Light “The Beer Drinkers Light Beer: Cap” 2001 Bronze Effie Some call the EFFIE the most significant award in our industry because it honors the one truly important achievement in advertising: Results. By writing this campaign we helped to spark a 30% increase in overall revenue growth for Amstel Light. Copywriters: Kohl Norville & Dave Rackowiki Art Director: Kohl Norville Agency: Lowe World Wide Chairman, CEO, Chief Creative Officer: Lee Garfinkel Head of Production: Bob Nelson Producer: Laura Riso Group Creative Director: CJ Waldman Production Company: Hungryman Executive Producer: Stephen Orent Director: Hank Perlman Editorial Company: Mackenzie Cutler Editor: Gavin Cutler Music: Bang